Learn how to use emotion to sell more.
This masterclass is designed to show you how to use the proven EMOTIONAL TARGETING FRAMEWORK Talia has tested LITERALLY A THOUSAND TIMES to optimize her client’s websites and double or even triple their conversions.
After this course you will...
Know how to choose the right…
…That address your customers’ emotional triggers & persuade them to click ‘n’ buy.
Use this methodology over & over again to…
★ 20+ VIDEO TRAININGS ON USING THE METHODOLOGY (watch 'em all in under 3 hours)
★ 4 LIVE Q&A CALLS WITH TALIA (that’s me!)
★ PRIVATE COMMUNITY WITH ACCESS TO ME 5 DAYS/WEEK (we’ll be buds in no time)
★ ACCESS TO ALL THE TEMPLATES, CHECKLISTS AND INSIDER #CRO RESOURCES I USE WITH MY OWN CLIENTS (including access to my exclusive 80+ client questionnaire)
★ 1:1 FEEDBACK ON ALL YOUR WORK (Completed the course? my team and I will review your work and give you personal feedback! )
When you take advantage of this simple (yet powerful) process I call THE EMOTIONAL TARGETING METHODOLOGY, you can…
✓ HIT (…or even exceed) the results you’ve wanted & worked toward for months – and finally see the business growth you knew was possible.
✓ IDENTIFY the right customers, help them understand your value, and convert them.
✓ CREATE messages that rise above all the onslaught of online messages, ads, and content.
✓ FEEL confident when you present your ideas and work to clients and/or colleagues, because you can back it up with a lil’ thing called science.
✓ ALIGN your team around your customer triggers so your team is moving toward the same goal.
✓ DEVELOP an infinite number of hypotheses using this methodology.
PLUS, I’ll personally help you create 4 different hypotheses for testing that you can launch immediately.
In just 8 weeks Talia shows you how to
Talia is about to teach you EVERYTHING she knows about EMOTIONAL TARGETING so you can kick ass in your business, increase your revenue, and make your optimization process more efficient.
“Talia helped us improve our funnel by more than 8X.”
“Talia is one of the best conversion experts I’ve ever met.
She knows her field inside and out and her ability to understand the needs of a client with all its complexities (and make sense of it all together) is something you don’t get to see everyday.
We got tremendous value from the feedback that Talia gave us. And overall, Talia helped us improve our funnel by more than 8X multiple.”
-Yaniv Feldman, Editor-in-Chief of Geektime
What you learn during the course:
Introducing an overview of the emotional targeting framework.
You’ll discover why the online world is doing conversion rate optimization wrong—and how you can do it right.
We’ll also dig into why emotion is so important in design & conversion. And we’ll explore real-life case studies you can apply in your business immediately.
OUTCOME: You’ll walk away from this module with a basic understanding of the 3 emotional targeting pillars, why each one is important, and how you can use each one in your business.
This first foundation is all about YOUR customer.
Learn how to define your customers’ emotional triggers as we dive straight into the emotional targeting research.
We tap into your competitors, your customers, and even your team using frameworks, worksheets & checklists.
OUTCOME: We identify your customers’ emotional triggers, so you can then map out a content strategy and tests based on those key messages.
This second foundation helps you define the images, colors, fonts, and elements you need to use on your new variation, based on your customers’ emotional triggers.
OUTCOME: Together, we complete the Emotional Targeting Framework, which includes 2 complete A/B test outlines you can use to:
This final foundation is where you map out the final 4 hypotheses you want to test, based on the Emotional Targeting Framework outlined in the previous module.
OUTCOME: You learn how to:
“…Talia is one of the top people in the world to learn from.”
“If you’re struggling to get real results from your CRO efforts, Talia is one of the top people in the world to learn from.
Her emotional targeting approach helps her bring in consistently strong results for her clients – and deliver new AHA moments to those lucky enough to see her speak at marketing conferences worldwide.”
-Joanna Wiebe, Co-founder of Copy Hackers and Airstory
“If you have a chance to work with Talia, don’t miss the opportunity…”
“Talia Wolf is one of the rare people who can simultaneously command a room, provide unique, actionable information, and maintain humor, humility, and entertainment throughout…
If you have a chance to work with Talia, don’t miss the opportunity.”
-Rand Fishkin, Wizard of Moz
Talia helps businesses plan and execute conversion optimization programs. She runs thousands of A/B tests using emotional targeting and persuasive design to grow their business.
She is a frequent keynote speaker at marketing conferences and has taught parts of this methodology on stages at events such as MozCon, CTAConf, Google, CXL Live, SearchLove and many others.
Talia was also recently listed as one of the most influential experts in conversion optimization.
So what else do I do when I’m not jumping out of airplanes?
If you’re ready to join me this January in EMOTION SELLS: THE MASTERCLASS and transform into a respected optimizer who knows how to hit record-breaking conversion rates repeatedly, this is your moment.
Commit to the method and I’ll commit to you.
See you in January!
Your Masterclass Instructor