Emotion Sells: The Masterclass

Grow Your Sales and Revenue Using Emotion

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Learn how to use emotion to sell more.

This masterclass is designed to show you how to use the proven EMOTIONAL TARGETING FRAMEWORK Talia has tested LITERALLY A THOUSAND TIMES to optimize her client’s websites and double or even triple their conversions.

After this course you will...


  • Your customer’s emotional triggers
  • What drives YOUR customers’ decisions to buy
  • How you can outsmart your competitors and attract more customers

Know how to choose the right…

  • Colors,
  • Images, and
  • Copy, Fonts & Content

…That address your customers’ emotional triggers & persuade them to click ‘n’ buy.

Use this methodology over & over again to…

  • Create persuasive copy & design built specifically to match your customers’ desires
  • Immediately launch as many as 4 A/B hypotheses for testing to increase your conversions

★ 20+ VIDEO TRAININGS ON USING THE METHODOLOGY (watch 'em all in under 3 hours)

★ 4 LIVE Q&A CALLS WITH TALIA (that’s me!)

★ PRIVATE COMMUNITY WITH ACCESS TO ME 5 DAYS/WEEK (we’ll be buds in no time)

★ ACCESS TO ALL THE TEMPLATES, CHECKLISTS AND INSIDER #CRO RESOURCES I USE WITH MY OWN CLIENTS (including access to my exclusive 80+ client questionnaire)

★ 1:1 FEEDBACK ON ALL YOUR WORK (Completed the course? my team and I will review your work and give you personal feedback! )


When you take advantage of this simple (yet powerful) process I call THE EMOTIONAL TARGETING METHODOLOGY, you can…

✓ HIT (…or even exceed) the results you’ve wanted & worked toward for months – and finally see the business growth you knew was possible.

✓ IDENTIFY the right customers, help them understand your value, and convert them.

✓ CREATE messages that rise above all the onslaught of online messages, ads, and content.

✓ FEEL confident when you present your ideas and work to clients and/or colleagues, because you can back it up with a lil’ thing called science.

✓ ALIGN your team around your customer triggers so your team is moving toward the same goal.

✓ DEVELOP an infinite number of hypotheses using this methodology.

PLUS, I’ll personally help you create 4 different hypotheses for testing that you can launch immediately.

In just 8 weeks Talia shows you how to

  1. FIX THE LEAKS in your funnel, so you can increase your sales, leads, and downloads potentially by 200 or even 300%.
  2. MAKE MONEY over and over again, because you finally have a step-by-step process you can follow every time you launch a new campaign.
  3. UNDERSTAND YOUR AUDIENCE better than your competition, so you can speak their language, build trust, and increase loyalty.

Talia is about to teach you EVERYTHING she knows about EMOTIONAL TARGETING so you can kick ass in your business, increase your revenue, and make your optimization process more efficient.

“Talia helped us improve our funnel by more than 8X.”

yaniv-feldman“Talia is one of the best conversion experts I’ve ever met.

She knows her field inside and out and her ability to understand the needs of a client with all its complexities (and make sense of it all together) is something you don’t get to see everyday.

We got tremendous value from the feedback that Talia gave us. And overall, Talia helped us improve our funnel by more than 8X multiple.”

-Yaniv Feldman, Editor-in-Chief of Geektime

What you learn during the course:


Introducing an overview of the emotional targeting framework.

You’ll discover why the online world is doing conversion rate optimization wrong—and how you can do it right.

We’ll also dig into why emotion is so important in design & conversion. And we’ll explore real-life case studies you can apply in your business immediately.

OUTCOME: You’ll walk away from this module with a basic understanding of the 3 emotional targeting pillars, why each one is important, and how you can use each one in your business.


This first foundation is all about YOUR customer.

Learn how to define your customers’ emotional triggers as we dive straight into the emotional targeting research.

We tap into your competitors, your customers, and even your team using frameworks, worksheets & checklists.

OUTCOME: We identify your customers’ emotional triggers, so you can then map out a content strategy and tests based on those key messages.


This second foundation helps you define the images, colors, fonts, and elements you need to use on your new variation, based on your customers’ emotional triggers.

OUTCOME: Together, we complete the Emotional Targeting Framework, which includes 2 complete A/B test outlines you can use to:

  • test immediately
  • align with your team
  • prepare a testing plan
  • map out design & copy for every single ad, landing page, pricing page, email marketing campaign, and funnel you launch


This final foundation is where you map out the final 4 hypotheses you want to test, based on the Emotional Targeting Framework outlined in the previous module.

OUTCOME: You learn how to:

  • run meaningful A/B tests.
  • share this framework with your designer.
  • reuse this framework in future tests.
“…Talia is one of the top people in the world to learn from.”

joanna-wiebe“If you’re struggling to get real results from your CRO efforts, Talia is one of the top people in the world to learn from.

Her emotional targeting approach helps her bring in consistently strong results for her clients – and deliver new AHA moments to those lucky enough to see her speak at marketing conferences worldwide.”

-Joanna Wiebe, Co-founder of Copy Hackers and Airstory

“If you have a chance to work with Talia, don’t miss the opportunity…”

rand-fishkin“Talia Wolf is one of the rare people who can simultaneously command a room, provide unique, actionable information, and maintain humor, humility, and entertainment throughout…

If you have a chance to work with Talia, don’t miss the opportunity.”

-Rand Fishkin, Wizard of Moz

Your Instructor

Talia Wolf
Talia Wolf

Talia helps businesses plan and execute conversion optimization programs. She runs thousands of A/B tests using emotional targeting and persuasive design to grow their business.

She is a frequent keynote speaker at marketing conferences and has taught parts of this methodology on stages at events such as MozCon, CTAConf, Google, CXL Live, SearchLove and many others.

Talia was also recently listed as one of the most influential experts in conversion optimization.

Frequently Asked Questions

When does the course start and finish?
The course starts now and takes between 4-6 weeks to complete! It is a completely self-paced online course - you decide when you start and when you finish. You will also have an opportunity to ask Talia questions during the live group calls and get access to Talia in the private Facebook group 5 days/week.
What will I actually walk away with by the end of the course?
This course is about giving you the process, framework, checklists, tools, and community you need to complete the entire EMOTIONAL TARGETING METHODOLOGY in 6 weeks that will result in 4 hypotheses for testing immediately. Basically, you’re learning the entire process by doing the work each lesson and completing on-the-job tasks focused on your customers. And you’ll gain a complete framework for every single marketing campaign you ever work on.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What is I want a refund?
If you commit your time, energy and attention to this course, I’m committed to teaching you the THE EMOTIONAL TARGETING METHODOLOGY. At any time during the first 30 days of this Masterclass, if you’ve given it a fair shot, completed the assignments and your homework, and the course hasn’t helped you increase your conversions, email us.

So what else do I do when I’m not jumping out of airplanes?

  • I run a conversion optimization consulting business (GetUplift) and lead CRO training workshops around the globe.
  • I co-founded Conversioner, an untraditional conversion optimization agency, in 2007.
  • I’m listed as “one of the most influential experts in conversion optimization” by PPCHero.
  • I once skipped out of a conference to attend Harry Potter World in Orlando (shhh!).


  • I have helped hundreds of companies worldwide double and triple their revenue (…and you could be next).

If you’re ready to join me this January in EMOTION SELLS: THE MASTERCLASS and transform into a respected optimizer who knows how to hit record-breaking conversion rates repeatedly, this is your moment.

Commit to the method and I’ll commit to you.

See you in January!

Your Masterclass Instructor

Get started now!